Privacy policy

Effective date: July 16, 2025

Send a Cake LLC (together with its subsidiaries and affiliates, collectively "us", "we", or "our") operates the sendacake.com website (hereinafter referred to as the "Service").

This page informs you of our policies regarding the collection, use and disclosure of personal information; outlines the type of personal information we may collect from you; the reasons for collecting, using, and sharing it; the methods of protecting your personal information; your rights as related to your personal information; and the choices you have associated with it (the “Privacy Policy”).

We use your information to provide and improve the Service. Unless otherwise defined in this Privacy Policy, the terms used in it have the same meanings as in our Terms and Conditions.

Table of Contents

  1. What Information We Collect
  2. Where We Get Your Information
  3. Tracking & Cookies Data
  4. Use of Data
  5. Retention of Data
  6. Disclosure of Data
  7. Security of Data
  8. California CCPA Notice
  9. Other California Privacy Rights
  10. Other U.S. State-Specific Privacy Rights
  11. Payments
  12. Links to Other Sites
  13. Children's Privacy
  14. Changes to This Privacy Policy
  15. Contact Us

1. What Information We Collect

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”) for various purposes, including to provide and improve our Service. On some pages on our website, you can make requests, contact us to inquire about our services, or register to create an account. The types of Personal Information collected on these pages are listed below.

In the preceding 12 months, we have collected the following categories of Personal Information:

  • Identifiers and Demographic Data. This includes data such as name, email address, phone number, and mailing address;
  • Device Information and Other Unique Identifiers. Including device identifier, internet protocol (IP) address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
  • Internet or Other Network Activity. Including browsing or search history and information regarding your interactions with our Sites, emails, or advertisements.
  • Geolocation Data. Including information that permits us to determine your location, such as if you manually provide location information or enable your mobile device to send us precise location information.
  • Payment Information. Including credit or debit card numbers, but only through payment processors as noted in the Payments section below.
  • Commercial Information. Including products you have purchased, returned, exchanged, or considered; preferences; and rewards activity membership.
  • User Content. Including your communications with us and any other content you provide (such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content).

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by contacting us.

Personal Information does not include publicly available information, i.e., information that is lawfully made available from federal, state, or local government records. Personal Information does not include information that is deidentified or aggregate consumer information.

2. Where We Get Your Information

We collected most of your information via this website. However, we may also collect information from the following categories of sources:

  • Emails: You may sign up to emails from Send a Cake on the Website. To sign up, you will be asked to provide information such as your name, email address, and any preferences or additional details you choose to provide. We use this information to send you the communications you requested. We also may use this information to communicate with you about other topics we believe may be of interest to you, where we have a legitimate basis for doing so.
  • Other Site Features: The Website offers various features that may change from time to time. We may provide you with an opportunity to submit certain personal information so we can provide you with information and communicate with you about these features based on our legitimate interest in providing you with useful features.

3. Tracking & Cookies Data - Personal Information We Collect By Automated Means

We collect certain information by automated means when you visit our website, such as how many users visit the website and other related analytics. We collect this information to learn how to improve the website and how to best tailor it to our visitors. When you visit the website, we may automatically collect some information about your visit using cookies, log analytics software, and other tracking technologies. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain website. We may use cookies to tell us, for example, whether you have visited us before.

  • Strictly Necessary: These cookies are required to run Our website properly and cannot be switched off.
  • Functional: These cookies allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced features. For instance, the website may be able to remember your login details, so that you do not have to repeatedly sign in to your account when using a particular device to access the website. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.
  • Analytics: This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage for us. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
  • This website also uses other analytical services.
  • Third Party Cookies: These cookies help us to use comfort functions of other service providers and integrate them into our shop.
  • Marketing / Remarketing / Social Media: We may use social media sharing and other “widgets” to enable interaction with social networks, such as Facebook, Tik Tok, and Pinterest. Some of these social networks may be able to track your visit to the Website (or any site that uses the widgets) because when you visit a social network, it may place personally identifiable cookies in your browser that are then transmitted back to the social network when you visit other sites that use that network’s widgets, even if you do not click on or interact with the widget. If you have questions about a particular social network’s information collection or cookie practices, please refer to the privacy and use policies of that social network. We may also use marketing cookies. Such cookies may be set through our site by our advertising/remarketing partners, including Google Ads (fka Adwords and DoubleClick). They may be used by such companies to build a profile of your interests and show you relevant adverts on other sites. These cookies work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

If you do not agree to Our use of cookies, you may opt-out of certain categories of cookies listed above by clicking the "COOKIE PREFERENCES" link in the footer of the website or by clicking the following link: https://sendacake.com/cookiemanager/. Please note that if you choose to opt out of certain cookies, this could affect the availability and functionality of our Services.

The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, our Website is not compatible with DNT and so, does not recognize DNT settings.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, We will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit Our website.

4. Use of Data

  • Send a Cake LLC uses the collected data for various purposes:
  • We may share information you submit to us with your consent or at your direction
  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
  • In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Statement.
  • If we are required to do so by law, in response to a request from law enforcement authorities or other government officials, or when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity

5. Retention of Data

Send a Cake LLC will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

6. Disclosure of Data

  • Service Providers: We will share your information with service providers we have retained to perform services on our behalf, for example, to host the Website or to send email communications. We obligate these service providers not to use or disclose the information they receive from us except as necessary to perform services on our behalf or to comply with legal requirements.
  • Business Transactions: If Send a Cake LLC is involved in a merger, acquisition or asset sale, your Personal Information may be transferred. In such instances, we may provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.
  • Disclosure for Law Enforcement: Under certain circumstances, Send a Cake LLC may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
  • Legal Requirements: Send a Cake LLC may disclose your Personal Information in the good faith belief that such action is necessary to:
    • To comply with a legal obligation
    • To protect and defend the rights or property of Send a Cake LLC
    • To prevent or investigate possible wrongdoing in connection with the Service
    • To protect the personal safety of users of the Service or the public
    • To protect against legal liability

7. Security of Data

We maintain administrative, technical and physical safeguards to protect your personal information. The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. You are also responsible for taking reasonable steps to protect your personal information, such as using strong passwords and using different passwords across your important online accounts. We will never request your password or credit card information through email.

8. Notice to California Residents under the California Consumers Protection Act (CCPA)

Residents of California have rights under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA) relating to Personal Information that is collected or disclosed. The rights in this section apply solely to California residents, and do not apply to individuals living elsewhere. The following rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply. Any terms used in this notice and policy that are defined in the CCPA have the same meaning when used in this Policy.

  • Right to Access: You have the right to access Personal Information which we may collect or retain about you. If requested, we shall provide you with a copy of your Personal Information which we collect as permitted by the CCPA. You also have the right to receive your Personal Information in a structured and commonly used format so that it can be transferred to another entity (“data portability”).
  • Right to Know: You have the right to request that we disclose the following about your Personal Information, as defined by the CCPA:
    • The specific Personal Information we may collect;
    • The categories of Personal Information we may collect;
    • The categories of sources from which we may collect your Personal Information;
    • The business purpose(s) for collecting or sharing your Personal Information;
    • The categories of Personal Information we may disclose for business purposes; and
    • The categories of third parties to whom we may share your Personal Information.
  • Right to Opt-Out/Not Sell My Personal Information: You have the right to opt out of the sale or share of your Personal Information and may do so by clicking the Do Not Sell or Share My Personal Information in the footer of the website or by clicking the following link https://sendacake.com/ccpa-request-form.
  • Right to Limit Sensitive Personal Information: We do not collect or processes Sensitive Personal Information for the purpose of inferring characteristics.
  • Right to Deletion: In certain circumstances, you have the right to request the erasure of your Personal Information, subject to several exceptions, including our legal obligations to maintain the information. Upon verifying the validity of a deletion request, we will delete your Personal Information from our records, and instruct any service providers or contractors to delete your information, when applicable.
  • Right to Correction: If we maintain inaccurate Personal Information about you, you have the right to request the correction of that Personal Information. Upon receipt of a verifiable request from you, we will use commercially reasonable efforts to correct the inaccurate Personal Information.
  • Exercising Your Rights: If you are a California resident, you can exercise any of your rights as described in this Policy and under applicable privacy laws by using the contact information provided in this Policy. We will not discriminate against you for exercising such rights.
  • How to Submit a Request: To submit a request to know, delete or correct, you, or an authorized agent, may:
  • Prior to honoring your request, we will make a reasonable attempt to verify your identity. You may designate an authorized agent to make a request to disclose, correct or to delete your personal information by providing the authorized agent written permission to do so and by verifying your own identity with us. We will not discriminate against you if you take advantage of these rights.

9. Other California Privacy Rights

California’s “Shine the Light” law (California Civil Code section 1798.83) gives customers who are California residents the right to ask, once a year, (1) what personal information was disclosed to third parties for those third parties’ direct marketing purposes in the prior calendar year; and (2) the identities of the companies with whom the information was shared. The terms “customers” and “personal information” have the meaning given by the Shine the Light (California Civil Code Sec 1798.83).

We do not share personal information, as defined in California Code Civil Section 1798.83, with third parties for their direct marketing purposes absent your consent. If you are a California resident, you may request information about our compliance with California’s Shine the Light law by sending us a written request to hello@sendacake.com (Attention: CA Privacy – Shine the Light Law Request). Any such written request must include “California Shine the Light Law Request” in the first line of the description and include your name, street address, city, state, and zip code. We are only required to respond to one Shine the Light law request per customer per year, and we are not required to respond to requests made by means other than through this email address and mailing address. Further note that “Shine the Light” rights and CCPA rights are provided under different statutes and must be exercised separately.

10. Other U.S. State-Specific Privacy Rights

To the extent you are a resident of certain U.S. states with comprehensive state privacy laws, such as Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may be eligible for one or more of the following consumer rights where authorized by applicable U.S. state privacy laws. This section provides an overview of these rights (note that some U.S. state privacy laws use different terminology) which we honor where required by applicable law. If you are a U.S. resident from whom we collect personal information as a controller, you may have certain rights under an applicable such state privacy law. California residents may review our California Notice at Collection and Privacy Disclosures, above.

  • Right to Access: Subject to certain conditions set forth in the applicable U.S. state privacy laws, you have the right to know and see what personal information we have collected about you and receive a copy of such information in a portable format, purposes for which we collect your personal information, recipients of your personal information to whom we disclose or share, which in some states may include categories of personal information collected, categories of sources of collection, business or commercial purposes for data processing, and categories of 3rd parties with whom we disclose that information.
  • Right to Correct: Subject to certain conditions and exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we correct any inaccurate personal information that we have collected about you.
  • Right to Delete: Subject to certain conditions and exceptions set forth in the applicable U.S. state privacy laws, you have the right to request that we delete the personal information we have collected about you.
  • Right to Opt-Out: Subject to certain conditions set forth in the applicable U.S. state privacy laws, you have the right to opt out of targeted advertising, profiling, the sale or sharing of your personal information, to the extent such instances occur (as defined under applicable state laws). We do not have actual knowledge that we sell personal information of minors under 16 years of age.
  • Right to Non-Discrimination: You have the right not to be discriminated against for exercising any of your rights under any applicable U.S. state privacy laws.
  • Right to Appeal: To the extent the applicable U.S. state privacy laws provide such rights, you may appeal our denial to act on your consumer rights under the applicable state privacy laws within a reasonable time. We will respond within designated period for responding to U.S. data subject requests and may exercise the right to extend this response period (to the extent authorized by applicable state privacy laws). If your jurisdiction allows you to file a complaint with the state’s Attorney General’s Office regarding any concerns with the result of your appeal request, you may do so by using the following links as may be applicable to you. You may submit a complaint to the Attorney General’s Office by selecting the appropriate link: Virginia, Colorado, Connecticut, and Texas.
  • Right to Limit Use and Disclosure of Sensitive Personal Information: If any U.S. state privacy laws classify your personal information we collect as “sensitive personal information,” we use such data reasonably necessary to provide and perform our Services as requested by you or as otherwise permitted by law.

If you have questions or concerns regarding this Section or would like to exercise your consumer rights (to the extent available under applicable U.S. state privacy laws), please use the “Contact Us” details at the end of this Privacy Policy.

11. Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g., payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, AmericanExpress and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

12. Links to Other Sites

Our Service may contain links to other sites that are not operated by us, and whose privacy practices and policies we do not control. If you click a third party link and leave the website, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

13. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children without verification of parental consent, we take steps to remove that information from our servers.

14. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

15. Contact Us

If you have any questions about this Privacy Policy, please contact us:

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